Growth
Imagination Station against its category
The biggest tracked US museum chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Imagination Station's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Ark Encounter
|
-10.1% |
| 2 |
F
Field Museum
|
- |
| 3 | T The Children's Museum of Indianapolis | -11.7% |
| 4 |
S
Smithsonian Institution
|
- |
| 5 |
T
The Metropolitan Museum of Art
|
-5.1% |
| 6 |
M
Museum of the Bible
|
- |
| 7 |
A
American Museum Of Natural History
|
+1.0% |
| 8 |
C
Cincinnati Museum Center
|
- |
| 9 |
U
USS Midway Museum
|
-1.9% |
| 10 |
T
The Henry Ford
|
-37.4% |
| 26 | I Imagination Station | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Imagination Station locations across 11 US states.
Customer overlap
Who shops at Imagination Station
Tracked chains Imagination Station customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Toledo Zoo
100
Toledo Zoo
100
S
Sylvania Children's Center
89
W
Walt Churchill's Market
77
F
Foodland IGA
75
Y
YMCA of Greater Toledo
73
YMCA of Greater Toledo
73
S
S&G
69
T
Toledo Mud Hens
58
Toledo Mud Hens
58
I
Incredibowl Entertainment Toledo
58
M
Mirror Lake Inn
54
B
Buckeye Broadband
54
Buckeye Broadband
54
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