Trends · data through August 2026

Financial Services in the United States

Iceflower tracks 895 stores from 569 financial services chains in the United States. Express Tax grew fastest over the last year, ahead of State Employees Credit Union and Wells Fargo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
569
Tracked stores
895
Consumer panel
130M+

Growth ranking

Fastest-growing tracked financial services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express Tax and State Employees Credit Union sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express Tax ▲3 +19.1%
2 S State Employees Credit Union - +17.0%
3 W Wells Fargo logo Wells Fargo ▲1 +13.3%
4 P PLS Check Cashers ▲3 +7.4%
5 F First Command logo First Command ▲2 +6.9%
6 W Western Union logo Western Union - +3.8%
7 S State Bank of Southern Utah logo State Bank of Southern Utah ▲4 +3.4%
8 P Peoples Bank logo Peoples Bank ▲2 +1.2%
9 P Pioneer Bank ▲2 +0.5%
10 K Kroger Money Services logo Kroger Money Services - -0.3%
11 C Community State Bank ▲1 -3.0%
12 B Barri Financial Group logo Barri Financial Group ▲1 -3.6%
13 H Huntington Bank logo Huntington Bank - -5.4%
14 F Fifth Third Bank logo Fifth Third Bank ▲2 -7.6%
15 P Pathfinder Bank ▲3 -11.5%
  • H&R Block
  • Bank of America
  • Ria Money Transfer
  • Citizens Bank
  • Western Union
  • Kroger Money Services
  • Sunmark Federal Credit Union
  • Other tracked chains

Store footprint

Store map

895 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • H&R Block (68)
  • Bank of America (12)
  • Ria Money Transfer (6)
  • Citizens Bank (9)
  • Western Union (49)
  • Kroger Money Services (7)
  • Sunmark Federal Credit Union (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H H&R Block logo H&R Block 68
  • 2 W Western Union logo Western Union 49
  • 3 C Capital One logo Capital One 16
  • 4 J Jackson Hewitt Tax Service logo Jackson Hewitt Tax Service 14
  • 5 B Bank of America logo Bank of America 12
  • 6 C Citizens Bank logo Citizens Bank 9
  • 7 C Community Bank logo Community Bank 9
  • 8 H Huntington Bank logo Huntington Bank 8
  • 9 P Pioneer Bank 7
  • 10 C Charles Schwab logo Charles Schwab 7
  • 11 F First Command logo First Command 7
  • 12 K Kroger Money Services logo Kroger Money Services 7
  • 13 C Chase logo Chase 6
  • 14 B Barri Financial Group logo Barri Financial Group 6
  • 15 W Wells Fargo logo Wells Fargo 6
  • 16 S State Employees Credit Union 6
  • 17 R Ria Money Transfer logo Ria Money Transfer 6
  • 18 W WaFd Bank logo WaFd Bank 5
  • 19 F Fifth Third Bank logo Fifth Third Bank 4
  • 20 F Farmers & Merchants Bank 4
  • 21 C Community State Bank 4
  • 22 P PLS Check Cashers 4
  • 23 3 3 Rivers Federal Credit Union logo 3 Rivers Federal Credit Union 4
  • 24 E Express Tax 4
  • 25 C Central Bank logo Central Bank 4
  • 26 C Clover logo Clover 4
  • 27 S State Bank of Southern Utah logo State Bank of Southern Utah 3
  • 28 P Pathfinder Bank 3
  • 29 A Arrow Bank 3
  • 30 H Horizon Bank logo Horizon Bank 3
  • 31 C Community First Credit Union logo Community First Credit Union 3
  • 32 F First Citizens Bank logo First Citizens Bank 3
  • 33 T Tri City National Bank logo Tri City National Bank 3
  • 34 P Peoples Bank logo Peoples Bank 3
  • 35 F Five Star Bank 3
  • 36 F First Convenience Bank 3
  • 37 V Village Bank logo Village Bank 3
  • 38 L Liberty University logo Liberty University 2
  • 39 C Columbia Bank 2
  • 40 U United Bank logo United Bank 2
  • 41 B Bank of England 2
  • 42 I iTHINK Financial logo iTHINK Financial 2
  • 43 P Peoples Security Bank & Trust 2
  • 44 A Atlantic Union Bank logo Atlantic Union Bank 2
  • 45 R Resurgens Bank 2
  • 46 N Northern Trust logo Northern Trust 2
  • 47 M Minster Bank 2
  • 48 E Edward Jones logo Edward Jones 2
  • 49 T Town & Country Bank 2
  • 50 R Regions Bank logo Regions Bank 2

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