Trends · data through June 2026

Financial Services in the United States

Iceflower tracks 926 stores from 572 financial services chains in the United States. H&R Block grew fastest over the last year, ahead of First Convenience Bank and Express Tax.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
572
Tracked stores
926
Consumer panel
130M+

Growth ranking

Fastest-growing tracked financial services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. H&R Block and First Convenience Bank sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H H&R Block logo H&R Block ▲2 +16.3%
2 F First Convenience Bank ▲4 +15.2%
3 E Express Tax ▲5 +8.5%
4 P PLS Check Cashers ▲1 +8.0%
5 S State Employees Credit Union +6.2%
6 F Five Star Bank ▲4 +4.2%
7 C Columbia Bank ▲3 +4.0%
8 K Kroger Money Services logo Kroger Money Services +3.1%
9 F First Command logo First Command ▲3 -1.1%
10 S State Bank of Southern Utah logo State Bank of Southern Utah ▲2 -4.9%
11 P Pioneer Bank ▼1 -6.2%
12 P Peoples Bank ▲3 -7.4%
13 C Community State Bank ▲2 -8.9%
14 W Wintrust logo Wintrust ▲2 -9.0%
15 C Chase logo Chase ▲1 -9.3%
  • Kroger Money Services
  • H&R Block
  • Whidbey Island Bank
  • Bank of America
  • Western Union
  • Ria Money Transfer
  • Citizens Bank
  • Other tracked chains

Store footprint

Store map

926 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Kroger Money Services (18)
  • H&R Block (68)
  • Whidbey Island Bank (2)
  • Bank of America (12)
  • Western Union (47)
  • Ria Money Transfer (6)
  • Citizens Bank (9)
  • Other tracked chains

Top tracked chains by store count

  • 1 H H&R Block logo H&R Block 68
  • 2 W Western Union logo Western Union 47
  • 3 K Kroger Money Services logo Kroger Money Services 18
  • 4 C Capital One logo Capital One 17
  • 5 J Jackson Hewitt Tax Service logo Jackson Hewitt Tax Service 15
  • 6 B Bank of America logo Bank of America 12
  • 7 C Citizens Bank logo Citizens Bank 9
  • 8 C Community Bank logo Community Bank 9
  • 9 H Huntington Bank logo Huntington Bank 8
  • 10 F First Command logo First Command 7
  • 11 C Chase logo Chase 7
  • 12 P Pioneer Bank 7
  • 13 C Charles Schwab logo Charles Schwab 7
  • 14 R Ria Money Transfer logo Ria Money Transfer 6
  • 15 B Bank of America ATM logo Bank of America ATM 6
  • 16 S State Employees Credit Union 6
  • 17 F First Bank 6
  • 18 F First Convenience Bank 5
  • 19 F First Citizens Bank logo First Citizens Bank 5
  • 20 P PLS Check Cashers 5
  • 21 B Barri Financial Group logo Barri Financial Group 5
  • 22 W WaFd Bank logo WaFd Bank 5
  • 23 F Farmers & Merchants Bank 4
  • 24 F Fifth Third Bank logo Fifth Third Bank 4
  • 25 F Five Star Bank 4
  • 26 E Exchange Bank 4
  • 27 E Express Tax 4
  • 28 7 7 Star Convenience Store 3
  • 29 H Horizon Bank logo Horizon Bank 3
  • 30 P Pathfinder Bank 3
  • 31 T Tri City National Bank logo Tri City National Bank 3
  • 32 F Fry's Money Services logo Fry's Money Services 3
  • 33 C Community State Bank 3
  • 34 S State Bank of Southern Utah logo State Bank of Southern Utah 3
  • 35 A Arrow Bank 3
  • 36 W Wintrust logo Wintrust 3
  • 37 C Columbia Bank 3
  • 38 V Village Bank logo Village Bank 3
  • 39 P Peoples Bank 3
  • 40 C Clover 3
  • 41 C Community First Credit Union logo Community First Credit Union 3
  • 42 3 3 Rivers Federal Credit Union logo 3 Rivers Federal Credit Union 2
  • 43 A Allendale 2
  • 44 B Bitcoin of America 2
  • 45 E Edward Jones logo Edward Jones 2
  • 46 L Liberty University logo Liberty University 2
  • 47 G German American Bank logo German American Bank 2
  • 48 A Atlantic Union Bank logo Atlantic Union Bank 2
  • 49 U United Bank logo United Bank 2
  • 50 R Reliant Credit Union 2

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