Growth
Western Union against its category
The biggest tracked US financial services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Western Union's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&R Block
|
- |
| 2 |
B
Bank of America
|
- |
| 3 |
R
Ria Money Transfer
|
-57.3% |
| 4 |
C
Citizens Bank
|
-51.5% |
| 5 |
W
Western Union
|
+3.8% |
| 6 |
K
Kroger Money Services
|
-0.3% |
| 7 | S Sunmark Federal Credit Union | - |
| 8 | S State Employees Credit Union | +17.0% |
| 9 | C Corporate Bank | -4.6% |
| 10 | C Corporate Resources Consulting | -1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Western Union locations across 19 US states.
Tracked stores by state
- New York 12
- Ohio 5
- Indiana 4
- California 3
- Oregon 3
- Utah 3
- Washington 3
- Colorado 2
- Illinois 2
- Michigan 2
- Missouri 2
- Arizona 1
- Iowa 1
- Kentucky 1
- North Carolina 1
- Nevada 1
- Pennsylvania 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Western Union
Tracked chains Western Union customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Utah DMV Richfield Office
100
T
The Market at Manchester
40
S
Sevier Valley Oil
36
B
Barrett's Foodtown
34
R
Royal's Food Town
31
G
GG's Marketplace
30
R
Richfield Convenience Express
29
C
CMR Quick Stop
27
O
Ogden's Superstore
24
J
Jorgensen's
23
More trends