Growth
Thai Orchid against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Orchid's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 33 | Thai Orchid | -7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Thai Orchid locations across 26 US states. California, Oregon, and Pennsylvania hold 29% of them.
Tracked stores by state
- California 6
- Oregon 3
- Pennsylvania 3
- Florida 2
- Michigan 2
- North Carolina 2
- New York 2
- Ohio 2
- Texas 2
- Alaska 1
- Arkansas 1
- Arizona 1
- Georgia 1
- Illinois 1
- Indiana 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Missouri 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Thai Orchid
Tracked chains Thai Orchid customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends