Growth
Pho Hoa against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Hoa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 27 | Pho Hoa | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Pho Hoa locations across 11 US states. California, Washington, and Texas hold 69% of them.
Tracked stores by state
- California 11
- Washington 5
- Texas 2
- Colorado 1
- Florida 1
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- North Carolina 1
- Utah 1
Customer overlap
Who shops at Pho Hoa
Tracked chains Pho Hoa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Arirang Market
100
Ben Thanh Market
91
Vien Dong
58
Sin Lee Food
57
Nisqually Market
53
Day & Night Grocery
50
Nisqually Red Wind Casino
48
Off Post Sew Shop
42
Kim Long Fresh Market
38
Toyota of Olympia
35
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