Growth
Illy against its category
The biggest tracked US coffee & tea chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Illy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Illy | +15.5% |
| 2 | Black Rifle Coffee Company | -20.4% |
| 3 | Intelligentsia Coffee | -7.2% |
| 4 | Onyx Coffee Lab | +16.6% |
| 5 | Ku Cha House of Tea | +6.1% |
| 6 | Grind | - |
| 7 | Barnie's Coffee & Tea Co. | -25.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Illy locations across 6 US states. California, Georgia, and Illinois hold 73% of them.
Tracked stores by state
- California 5
- Georgia 2
- Illinois 1
- Nevada 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Illy
Tracked chains Illy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Blue Talon
100
Draeger's Market
94
Godspeed Animal Care
84
Andronico's Community Markets
66
Casey Toyota
62
Luke's Local
59
Gus's Community Market
54
Good Earth Natural Foods
53
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