Trends · data through August 2026

Casual Eateries in Massachusetts

Iceflower tracks 614 stores from 131 casual eateries chains in Massachusetts. Menchie's Frozen Yogurt grew fastest over the last year, ahead of Dippin Donuts and Honey Dew Donuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
131
Tracked stores
614
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Menchie's Frozen Yogurt and Dippin Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt - +18.5%
2 D Dippin Donuts ▲1 +16.6%
3 H Honey Dew Donuts logo Honey Dew Donuts ▲1 +15.6%
4 T Tandem Bagel Company ▲1 +10.4%
5 C Cold Stone Creamery logo Cold Stone Creamery - +4.9%
6 B Ben & Jerry's logo Ben & Jerry's ▲1 +3.4%
7 G Gunther Tooties - -0.4%
8 D Dunkin' logo Dunkin' - -1.5%
9 B Bagel World - -4.3%
10 U Union Square Donuts ▼1 -7.9%
11 R Rancatore's Ice Cream and Yogurt ▼1 -12.3%
12 J J.P. Licks logo J.P. Licks - -18.1%
13 B Bruegger's Bagels logo Bruegger's Bagels ▼1 -24.7%
14 G Gourmet Donuts ▼1 -27.7%
  • Dunkin'
  • J.P. Licks
  • Kimball Farm
  • Ben & Jerry's
  • Kelly's Roast Beef
  • Best Bagel
  • Bruegger's Bagels
  • Other tracked chains

Store footprint

Store map

614 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Dunkin' (412)
  • J.P. Licks (6)
  • Kimball Farm (2)
  • Ben & Jerry's (5)
  • Kelly's Roast Beef (2)
  • Best Bagel (1)
  • Bruegger's Bagels (11)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dunkin' logo Dunkin' 412
  • 2 B Bruegger's Bagels logo Bruegger's Bagels 11
  • 3 J J.P. Licks logo J.P. Licks 6
  • 4 D Dippin Donuts 6
  • 5 G Gunther Tooties 6
  • 6 B Ben & Jerry's logo Ben & Jerry's 5
  • 7 H Heav'nly Donuts 5
  • 8 B Baskin-Robbins logo Baskin-Robbins 4
  • 9 U Union Square Donuts 4
  • 10 T Tandem Bagel Company 4
  • 11 V Van Leeuwen Ice Cream logo Van Leeuwen Ice Cream 3
  • 12 B Bagel World 3
  • 13 H Honey Dew Donuts logo Honey Dew Donuts 3
  • 14 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt 3
  • 15 R Rancatore's Ice Cream and Yogurt 3
  • 16 C Cold Stone Creamery logo Cold Stone Creamery 3
  • 17 G Gourmet Donuts 3
  • 18 H Holy Cow Ice Cream 2
  • 19 B Bedford Farms Ice Cream 2
  • 20 T The Scoop N Scootery 2
  • 21 B Bagels & Cream 2
  • 22 S Somerset Creamery 2
  • 23 B Blackbird Doughnuts 2
  • 24 N New City Microcreamery 2
  • 25 T The Bagel Table 2
  • 26 O Orange Leaf Frozen Yogurt logo Orange Leaf Frozen Yogurt 2
  • 27 S sweetFrog Premium Frozen Yogurt logo sweetFrog Premium Frozen Yogurt 2
  • 28 C Cafe Fresh Bagel 2
  • 29 K Kelly's Roast Beef logo Kelly's Roast Beef 2
  • 30 M Mad Martha's 2
  • 31 C Crave 2
  • 32 K Kimball Farm 2
  • 33 W Wicked Bagel 2
  • 34 C Cindy's Drive In 1
  • 35 C Cherry Hill Ice Cream 1
  • 36 T Twin Acres Ice Cream Shoppe 1
  • 37 B Brooklyn Bagel Factory 1
  • 38 T The Nut House 1
  • 39 K Kennedy's Ice Cream Bar 1
  • 40 T The Bagel Inn 1
  • 41 H Heavenly Donuts 1
  • 42 B Boro Bagels 1
  • 43 A Acushnet Creamery 1
  • 44 L Lazy Bear Creamery 1
  • 45 T Tom & Jimmy's Ice Cream & Del's Lemonade 1
  • 46 J Jumbo Donuts 1
  • 47 B Basic Batch Donuts 1
  • 48 I Ice Cream & Candy Bazaar 1
  • 49 M Mrs Murphy's Donuts 1
  • 50 P Providence Bagel 1

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