Trends · data through August 2026

Restaurants in Massachusetts

Iceflower tracks 1,135 stores from 817 restaurants chains in Massachusetts. Friendly's grew fastest over the last year, ahead of Applebee's Grill + Bar and Texas Roadhouse.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
817
Tracked stores
1,135
Consumer panel
130M+

Growth ranking

Fastest-growing tracked restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Friendly's and Applebee's Grill + Bar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Friendly's logo Friendly's ▲1 +16.5%
2 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲2 +7.9%
3 T Texas Roadhouse logo Texas Roadhouse ▲1 +6.8%
4 C CAVA logo CAVA ▲2 +6.1%
5 L LongHorn Steakhouse logo LongHorn Steakhouse - +5.4%
6 S Santa Fe Burrito Grill ▼1 +3.8%
7 R Red Heat Tavern ▲2 +3.3%
8 O Outback Steakhouse logo Outback Steakhouse ▲1 +2.3%
9 O Olive Garden logo Olive Garden - +2.3%
10 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store - +0.5%
11 C Chilacates logo Chilacates - -0.1%
12 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -0.7%
13 B bb.q Chicken logo bb.q Chicken - -0.9%
14 T The Cheesecake Factory logo The Cheesecake Factory ▲1 -1.5%
15 9 99 Restaurants logo 99 Restaurants - -3.0%
  • Chipotle Mexican Grill
  • The Cheesecake Factory
  • Texas Roadhouse
  • Legal Sea Foods
  • Tavern in the Square
  • Eataly
  • Yard House
  • Other tracked chains

Store footprint

Store map

1,135 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (74)
  • The Cheesecake Factory (6)
  • Texas Roadhouse (12)
  • Legal Sea Foods (6)
  • Tavern in the Square (11)
  • Eataly (1)
  • Yard House (4)
  • Other tracked chains

Top tracked chains by store count

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