Growth
Orange Leaf Frozen Yogurt against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orange Leaf Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 23 | Orange Leaf Frozen Yogurt | +2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
58 tracked Orange Leaf Frozen Yogurt locations across 19 US states. Texas, Iowa, and Indiana hold 53% of them.
Customer overlap
Who shops at Orange Leaf Frozen Yogurt
Tracked chains Orange Leaf Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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