Trends · data through September 2026

Gas Stations & Convenience Stores in Madison, WI

Iceflower tracks 182 stores from 34 gas stations & convenience stores in Madison, WI. Exxon grew fastest over the last year, ahead of Cenex and Phillips 66 Gas.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
182
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas stations & convenience stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Exxon and Cenex sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Exxon logo Exxon ▲1 +14.1%
2 C Cenex logo Cenex - +7.5%
3 P Phillips 66 Gas - +7.3%
4 M Mobil logo Mobil - +2.3%
5 S Shell logo Shell ▲1 +1.4%
6 K Kwik Trip logo Kwik Trip - +0.6%
7 7 7-Eleven logo 7-Eleven - +0.6%
8 C Casey's logo Casey's ▲1 -3.4%
9 S Speedway logo Speedway - -7.6%
10 C Citgo logo Citgo ▼1 -7.7%
11 B BP logo BP ▼2 -20.2%
  • Kwik Trip
  • Amoco
  • Casey's
  • Shell
  • BP
  • Speedway
  • Exxon
  • Other tracked chains

Store footprint

Store map

182 tracked store locations in Madison, WI. The 7 largest tracked chains are highlighted.

  • Kwik Trip (80)
  • Amoco (2)
  • Casey's (7)
  • Shell (8)
  • BP (18)
  • Speedway (5)
  • Exxon (13)
  • Other tracked chains

Top tracked chains by store count

More trends

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