Trends · data through July 2026

Pubs in Luton

Iceflower tracks 189 stores from 153 pubs chains in Luton. The Bell grew fastest over the last year, ahead of The White Horse and The Chequers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
153
Tracked stores
189
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pubs chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Bell and The White Horse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Bell ▲2 +18.7%
2 T The White Horse ▼1 -9.6%
3 T The Chequers ▼1 -13.8%
4 T The White Lion - -22.9%
  • O'Neill's
  • The Red Lion
  • Walkabout
  • The White House
  • The Bell
  • The Chequers
  • The White Swan
  • Other tracked chains

Store footprint

Store map

189 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • O'Neill's (1)
  • The Red Lion (5)
  • Walkabout (2)
  • The White House (1)
  • The Bell (5)
  • The Chequers (3)
  • The White Swan (2)
  • Other tracked chains

Top tracked chains by store count

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