Chain · United Kingdom · data through July 2026

T The White Horse

Iceflower tracks 91 The White Horse stores across 10 of the UK's 12 regions and nations. It ranks #13 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +3.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
91
Regions
10
Category
Pub
Category rank
#13

Growth

The White Horse against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Horse's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
13 T The White Horse +3.0%

Share of tracked category spend, indexed

100 108.2 2024 Q1 2025 Q4

Store footprint

Store map

91 tracked The White Horse locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • East of England 24
  • South East 18
  • London 11
  • Yorkshire and The Humber 9
  • East Midlands 8
  • West Midlands 6
  • North West 5
  • South West 4
  • Wales 4
  • North East 1
  • Other 1

Customer overlap

Who shops at The White Horse

Tracked chains The White Horse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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