Trends · data through July 2026

Leisure & Travel trends in Luton

Iceflower tracks 139 stores from 122 leisure & travel chains in Luton. Premier Inn grew fastest over the last year, ahead of William Hill and Cineworld.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
122
Tracked stores
139
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Premier Inn and William Hill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Premier Inn - +5.0%
2 W William Hill logo William Hill - -1.8%
3 C Cineworld - -8.3%
  • Hotel
  • Train Station
  • Recreational Equipment Rental Service
  • Park
  • Sport Recreation Club
  • Recreational Location
  • Historic Site
  • Other categories

Store footprint

Store map

139 tracked store locations in Luton, colored by category.

  • Hotel (25)
  • Train Station (9)
  • Recreational Equipment Rental Service (9)
  • Park (8)
  • Sport Recreation Club (8)
  • Recreational Location (8)
  • Historic Site (7)
  • Other categories

Top tracked chains by store count

  • 1 W William Hill logo William Hill 6
  • 2 P Premier Inn 4
  • 3 H Hollywood Bowl logo Hollywood Bowl 3
  • 4 C Cineworld 3
  • 5 T Topgolf logo Topgolf 2
  • 6 L Luton Airport 2
  • 7 H Holiday Inn logo Holiday Inn 2
  • 8 S Sopwell House logo Sopwell House 2
  • 9 W Warner Bros. Studio Tour London 2
  • 10 M Marks & Tilt 1
  • 11 W Watford High Street 1
  • 12 K Kings Langley Football Club 1
  • 13 T The Amble Inn 1
  • 14 C Chipperfield Jazz 1
  • 15 H Hemel Hempstead Town FC 1
  • 16 C Clarendon Road 1
  • 17 C Chipperfield 1
  • 18 W Watford North Railway Station 1
  • 19 W Watford Station 1
  • 20 Q Queen's Road 1
  • 21 W Wheathampstead Pay & Play Golf Course 1
  • 22 I ibis 1
  • 23 P Parents Paradise 1
  • 24 B Bushey Mill Lane 1
  • 25 W Watford United Taxis 1
  • 26 U United Services Club 1
  • 27 W Watford FC 1
  • 28 A Away Resorts 1
  • 29 B Bangla Town 1
  • 30 S Speedline Taxis 1
  • 31 W Watford Palace Theatre 1
  • 32 R Rex Cinema 1
  • 33 C Chalgrave Manor Golf Club 1
  • 34 O Oxhey Park 1
  • 35 T The Odyssey Cinema 1
  • 36 T The Bull Hotel 1
  • 37 M Markyate Cricket & Football Club 1
  • 38 L Lagardere Travel Retail UK 1
  • 39 B Broadway Travel 1
  • 40 H Hemel Hempstead Railway Station 1
  • 41 D Dunstable Pools LLP 1
  • 42 F Funtura 1
  • 43 S St. Albans, St Peters Street 1
  • 44 A Arriva the Shires 1
  • 45 E Eastbury Road 1
  • 46 H Houghton Regis Leisure and Community Centre 1
  • 47 S Skimpot 1
  • 48 S Stockwood Park Golf Centre 1
  • 49 B Barton Rovers FC 1
  • 50 T Thomson 1

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