Trends · data through July 2026

Bakeries in Luton

Iceflower tracks 69 stores from 20 bakeries chains in Luton. GAIL's grew fastest over the last year, ahead of Greggs and Simmons Bakers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
69
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GAIL's and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G GAIL's - +19.7%
2 G Greggs logo Greggs - +1.0%
3 S Simmons Bakers - -15.8%
  • Greggs
  • Simmons Bakers
  • GAIL's
  • Cake Box
  • Nafees Bakers & Sweets
  • Auntie Anne's
  • Cakes & Bakes
  • Other tracked chains

Store footprint

Store map

69 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • Greggs (24)
  • Simmons Bakers (18)
  • GAIL's (4)
  • Cake Box (5)
  • Nafees Bakers & Sweets (1)
  • Auntie Anne's (2)
  • Cakes & Bakes (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 24
  • 2 S Simmons Bakers 18
  • 3 C Cake Box logo Cake Box 5
  • 4 G GAIL's 4
  • 5 A Auntie Anne's logo Auntie Anne's 2
  • 6 P Pruden's Bakery 2
  • 7 A Archie's Bakery 1
  • 8 P Prudens 1
  • 9 S Susan's Bakery 1
  • 10 B Baked Nation 1
  • 11 E Eats and Treats 1
  • 12 D Darvells 1
  • 13 T The Greek Bakers 1
  • 14 T The Baklava Company 1
  • 15 P Prudens Bakery 1
  • 16 A Artoplasia 1
  • 17 D Don Millers 1
  • 18 F Flourish Craft Bakery 1
  • 19 C Cakes & Bakes 1
  • 20 N Nafees Bakers & Sweets 1

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