Chain · United Kingdom · data through July 2026

T The White Lion

Iceflower tracks 61 The White Lion stores across 10 of the UK's 12 regions and nations. It ranks #24 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved -4.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
61
Regions
10
Category
Pub
Category rank
#24

Growth

The White Lion against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Lion's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
24 T The White Lion -4.7%

Share of tracked category spend, indexed

100 74.0 2024 Q1 2025 Q4

Store footprint

Store map

61 tracked The White Lion locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 14
  • East of England 13
  • East Midlands 7
  • West Midlands 7
  • South East 6
  • South West 5
  • London 3
  • Wales 3
  • Yorkshire and The Humber 2
  • North East 1

Customer overlap

Who shops at The White Lion

Tracked chains The White Lion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Tesco Fuel 100
C Costco Gas 33
S Sainsbury's Fuel 31
C Co-op Food logo Co-op Food 22
B Booths 19

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.