Trends · data through July 2026

Grocery & Convenience trends in Luton

Iceflower tracks 523 stores from 290 grocery & convenience chains in Luton. Waitrose & Partners grew fastest over the last year, ahead of Family Choice and One Stop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
290
Tracked stores
523
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waitrose & Partners and Family Choice sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waitrose & Partners logo Waitrose & Partners ▲1 +17.0%
2 F Family Choice - +14.8%
3 O One Stop - +7.2%
4 S SPAR - +6.0%
5 M Morrisons logo Morrisons - +4.6%
6 H Holland & Barrett - +3.4%
7 B Budgens ▲1 +2.7%
8 C Costcutter ▲1 +2.0%
9 M M&S Simply Food logo M&S Simply Food - -0.8%
10 T Tesco logo Tesco - -2.5%
11 L Lidl logo Lidl - -3.2%
12 S Sainsbury's logo Sainsbury's - -5.0%
13 A ALDI logo ALDI - -6.4%
14 N Nisa Local logo Nisa Local - -7.1%
15 C Co-op Food logo Co-op Food ▼1 -8.0%

Store footprint

Store map

523 tracked store locations in Luton, colored by category.

Top tracked chains by store count

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