Growth
The Swan against its category
The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Swan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Epworth House | - |
| 2 | S Sovereigns | -6.4% |
| 3 | T The Red Lion | -2.6% |
| 4 |
S
Slug and Lettuce
|
+6.7% |
| 5 | T The Ivy | +11.1% |
| 6 |
O
O'Neill's
|
-0.1% |
| 7 | T The Royal Oak | +5.4% |
| 8 |
W
Wetherspoon
|
+3.2% |
| 9 | Y YO! Waltham Abbey Tesco Kiosk | -8.9% |
| 10 | T The White Horse | +7.0% |
| 19 | T The Swan | +0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked The Swan locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- East of England 19
- South East 18
- West Midlands 10
- North West 7
- South West 6
- East Midlands 5
- London 5
- North East 3
- Yorkshire and The Humber 3
- Scotland 1
- Wales 1
Customer overlap
Who shops at The Swan
Tracked chains The Swan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Bletchley Tesco Kiosk
20
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