Chain · United Kingdom · data through July 2026

T The Swan Inn

Iceflower tracks 55 The Swan Inn stores across 10 of the UK's 12 regions and nations. It ranks #27 of 9,629 tracked UK pubs chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
55
Regions
10
Category
Pub
Category rank
#27

Growth

The Swan Inn against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Swan Inn's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
27 T The Swan Inn -

Share of tracked category spend, indexed

100 134.4 2024 Q1 2025 Q4

Store footprint

Store map

55 tracked The Swan Inn locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 16
  • South West 10
  • West Midlands 9
  • East of England 5
  • Wales 5
  • North West 4
  • Scotland 2
  • Yorkshire and The Humber 2
  • East Midlands 1
  • London 1

Customer overlap

Who shops at The Swan Inn

Tracked chains The Swan Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.