Trends · data through September 2026

Supermarkets in Luton

Iceflower tracks 140 stores from 40 supermarkets in Luton. Morrisons grew fastest over the last year, ahead of Sainsbury's and Co-op Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
40
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +16.7%
2 S Sainsbury's logo Sainsbury's - +12.1%
3 C Co-op Food logo Co-op Food - +8.8%
4 A Asda logo Asda - +6.9%
5 T Tesco logo Tesco - -10.9%
  • Tesco
  • Sainsbury's
  • Asda
  • Morrisons
  • Co-op Food
  • Grand Bazar Supermarket
  • S K Foods
  • Other tracked chains

Store footprint

Store map

140 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • Tesco (40)
  • Sainsbury's (11)
  • Asda (9)
  • Morrisons (13)
  • Co-op Food (31)
  • Grand Bazar Supermarket (1)
  • S K Foods (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 40
  • 2 C Co-op Food logo Co-op Food 31
  • 3 M Morrisons logo Morrisons 13
  • 4 S Sainsbury's logo Sainsbury's 11
  • 5 A Asda logo Asda 9
  • 6 K Kopernik Polish Supermarket 2
  • 7 H Hockwell Ring Grocery 1
  • 8 D Downside Supermarket 1
  • 9 A Al-Islah Cash & Carry and Foodstore 1
  • 10 E Esdalocal 1
  • 11 V Voievod 1
  • 12 R Romfood 1
  • 13 S Sherwood News & Convenience 1
  • 14 A Asia's Mart 1
  • 15 A Asian Food Store 1
  • 16 B Ballo Foods 1
  • 17 M Musa Halal 1
  • 18 L Luton Tropical Foods 1
  • 19 Q Quality Food Store 1
  • 20 E Euro Halal Cash and Carry 1
  • 21 M Market Street logo Market Street 1
  • 22 T The Green Stores 1
  • 23 S Stop N Shop logo Stop N Shop 1
  • 24 G Grand Bazar Supermarket 1
  • 25 S S K Foods 1
  • 26 P Prime Supermarket 1
  • 27 T The Food Warehouse logo The Food Warehouse 1
  • 28 K Kacha Bazar 1
  • 29 P Palmo food city 1
  • 30 L Luton Star Supermarket 1
  • 31 T Towa Supermarket 1
  • 32 M Moldova - Magazin Romanesc 1
  • 33 F Favorit 1
  • 34 D Dallow Food Centre 1
  • 35 S Sainsbury's Local logo Sainsbury's Local 1
  • 36 M Mieszko 1
  • 37 V VS Food & Wine 1
  • 38 B Budget Supermarket 1
  • 39 A Atlas Food Center 1
  • 40 S Sweeney's Abbots Langley 1

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