Trends · data through September 2026

Grocery & Convenience trends in Stevenage and Welwyn Garden City

Iceflower tracks 222 stores from 108 grocery & convenience chains in Stevenage and Welwyn Garden City. M&S Simply Food grew fastest over the last year, ahead of Ocado and Iceland.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
108
Tracked stores
222
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Ocado sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +15.8%
2 O Ocado logo Ocado - +10.3%
3 I Iceland logo Iceland - +9.5%
4 N Nisa Local logo Nisa Local ▲1 +8.2%
5 A Asda logo Asda - +4.9%
6 C Co-op Food logo Co-op Food - +4.0%
7 S Sainsbury's logo Sainsbury's ▲1 +3.4%
8 L Londis logo Londis - -1.1%
9 C Costcutter logo Costcutter - -6.0%
10 P Premier logo Premier - -7.3%
11 M McColl's logo McColl's - -8.3%
12 O One Stop logo One Stop - -9.1%
13 T Tesco logo Tesco - -11.6%
14 A ALDI logo ALDI ▼1 -16.7%
15 B Budgens logo Budgens ▼1 -25.0%

Store footprint

Store map

222 tracked store locations in Stevenage and Welwyn Garden City, colored by category.

  • Supermarkets (67)
  • Corner Stores & Bodegas (57)
  • Other grocery stores (24)
  • Discount Grocers (15)
  • Upscale & Natural Grocers (14)
  • Butcher Shop (11)
  • Liquor Store (11)
  • Other categories

Top tracked chains by store count

  • 1 T Tesco logo Tesco 20
  • 2 C Co-op Food logo Co-op Food 15
  • 3 C Costa Express logo Costa Express 10
  • 4 M Morrisons logo Morrisons 9
  • 5 A Asda logo Asda 8
  • 6 S Sainsbury's logo Sainsbury's 8
  • 7 M M&S Simply Food logo M&S Simply Food 8
  • 8 N Nisa Local logo Nisa Local 8
  • 9 M McColl's logo McColl's 6
  • 10 P Premier logo Premier 6
  • 11 I Iceland logo Iceland 6
  • 12 A ALDI logo ALDI 5
  • 13 O One Stop logo One Stop 4
  • 14 B Budgens logo Budgens 4
  • 15 L Londis logo Londis 4
  • 16 L Lidl logo Lidl 3
  • 17 O Ocado logo Ocado 3
  • 18 C Costcutter logo Costcutter 3
  • 19 W Waitrose & Partners logo Waitrose & Partners 2
  • 20 B Booker Wholesale logo Booker Wholesale 2
  • 21 G Grape Tree logo Grape Tree 1
  • 22 W Welwyn Food Centre 1
  • 23 A Ashwell Village Store 1
  • 24 M Marshall and Francis Fruit and Veg 1
  • 25 O Oaks Cross Shops 1
  • 26 B Bargain Grocery Outlet 1
  • 27 P Pirton Village Stores 1
  • 28 P Piggotts Family Butchers 1
  • 29 W Welwyn North Stores 1
  • 30 K Knebworth Store 1
  • 31 B Biggleswade Local 1
  • 32 N Newton General Stores 1
  • 33 H Herts Off Licence 1
  • 34 B Baldock Convenience Store 1
  • 35 S Stevenage Halal Meat & Groceries 1
  • 36 B Bob's Family Butchers and Deli 1
  • 37 G Grange Wine Store 1
  • 38 C Camara de Acasa 1
  • 39 D DHL M&S Welham Green 1
  • 40 G Gareth's Butchers 1
  • 41 D Dils Convenience Store 1
  • 42 D Day 1 Local Express 1
  • 43 M MFG BP Jackmans 1
  • 44 S SPAR logo SPAR 1
  • 45 E Emmie Murphy's Village Store 1
  • 46 L Late Night Shop 1
  • 47 C Checkers UK 1
  • 48 S Spring Road Stores 1
  • 49 T Tudor Wine 1
  • 50 T The Wine Society logo The Wine Society 1

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