Trends · data through July 2026

Grocery & Convenience trends in Oxford

Iceflower tracks 318 stores from 117 grocery & convenience chains in Oxford. Asda grew fastest over the last year, ahead of Morrisons and M&S Simply Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
117
Tracked stores
318
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Asda and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Asda logo Asda - +15.3%
2 M Morrisons logo Morrisons - +10.8%
3 M M&S Simply Food logo M&S Simply Food - +6.9%
4 W Waitrose & Partners logo Waitrose & Partners - +5.9%
5 T Taylors ▲1 +5.8%
6 A ALDI logo ALDI - +4.8%
7 H Holland & Barrett - +3.0%
8 O One Stop - +1.5%
9 L Lidl logo Lidl - -1.2%
10 B Budgens - -2.0%
11 T Tesco logo Tesco - -2.7%
12 S Sainsbury's logo Sainsbury's - -3.3%
13 I Iceland - -8.1%
14 C Co-op Food logo Co-op Food - -13.6%
15 C Costcutter ▼1 -21.2%

Store footprint

Store map

318 tracked store locations in Oxford, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.