Growth
William Hill against its category
The biggest tracked UK betting & casinos by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks William Hill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Club 3000 Bingo | +5.9% |
| 2 |
G
Grosvenor Casino
|
-3.0% |
| 3 | M Metropolitan Casino | -1.9% |
| 4 |
W
William Hill
|
- |
| 5 | E Empire Casino | - |
| 6 | T Tommy French Sports Betting | -50.3% |
| 7 |
M
Mecca Bingo
|
-35.9% |
| 8 | C Castle Bingo | +4.2% |
| 9 | C Club 2000 Bingo | -12.4% |
| 10 |
F
Fitzdares
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
217 tracked William Hill locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 48
- Scotland 27
- South East 25
- Yorkshire and The Humber 25
- London 21
- East of England 20
- South West 15
- West Midlands 14
- East Midlands 11
- Wales 6
- Northern Ireland 3
- North East 2
Customer overlap
Who shops at William Hill
Tracked chains William Hill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends