Trends · data through September 2026

Museums in London

Iceflower tracks 68 stores from 54 museum chains in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
54
Tracked stores
68
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museum chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Natural History Museum and Victoria & Albert Museum sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Natural History Museum logo Natural History Museum - +19.2%
2 V Victoria & Albert Museum logo Victoria & Albert Museum - +4.5%
  • Natural History Museum
  • Science Museum
  • The British Museum
  • Royal Collection
  • Victoria and Albert Museum
  • V&A Museum
  • Chelsea FC Museum
  • Other tracked chains

Store footprint

Store map

68 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Natural History Museum (6)
  • Science Museum (2)
  • The British Museum (1)
  • Royal Collection (1)
  • Victoria and Albert Museum (2)
  • V&A Museum (2)
  • Chelsea FC Museum (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N Natural History Museum logo Natural History Museum 6
  • 2 V Victoria & Albert Museum logo Victoria & Albert Museum 3
  • 3 S Science Museum 2
  • 4 V Victoria and Albert Museum logo Victoria and Albert Museum 2
  • 5 V V&A Museum 2
  • 6 I Imperial War Museum logo Imperial War Museum 2
  • 7 D Design Museum logo Design Museum 2
  • 8 N National Maritime Museum 2
  • 9 S Somerset House 2
  • 10 D Discover Children's Story Centre 1
  • 11 R Royal Academy of Arts logo Royal Academy of Arts 1
  • 12 H Household Cavalry Museum 1
  • 13 V Vagina Museum 1
  • 14 T The Design Museum logo The Design Museum 1
  • 15 T The Clink 1
  • 16 M Museum Street 1
  • 17 T The Saint 1
  • 18 B Balloon Museum logo Balloon Museum 1
  • 19 T The Sherlock Holmes Museum Limited 1
  • 20 T The British Museum 1
  • 21 P Paradox Museum London 1
  • 22 M Museum of Water 1
  • 23 C Charles Dickens Museum 1
  • 24 W Wellcome Collection 1
  • 25 K Kensington palace 1
  • 26 P Philip Lane 1
  • 27 R Rainham Hall 1
  • 28 Q Queer Britain logo Queer Britain 1
  • 29 M Museum of London Docklands 1
  • 30 N National Army Museum 1
  • 31 D Down House 1
  • 32 V V&A Museum of Childhood 1
  • 33 R Royal Collection 1
  • 34 C Chelsea FC Museum logo Chelsea FC Museum 1
  • 35 A Archive Gallery 1
  • 36 L London Transport Museum logo London Transport Museum 1
  • 37 R Royal Academy 1
  • 38 N National Portrait Gallery 1
  • 39 R Royal Museums Greenwich 1
  • 40 Z Zetland Arms 1
  • 41 T The Sherlock Holmes Museum 1
  • 42 H Horniman Museum and Gardens 1
  • 43 M Moco Museum 1
  • 44 W Waltham Abbey 1
  • 45 C Canterbury UK 1
  • 46 R Royal Air Force Museum 1
  • 47 A Astronomy Centre 1
  • 48 T The National History Museum 1
  • 49 T The Postal Museum logo The Postal Museum 1
  • 50 T Twist Museum 1

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