Growth
ibis against its category
The biggest tracked UK hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks ibis's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | P Premier Inn | -6.1% |
| 2 | B Belgrave House | +19.0% |
| 3 | H Holiday Inn Express | -0.3% |
| 4 |
H
Holiday Inn
|
-4.4% |
| 5 |
T
Travelodge
|
+3.4% |
| 6 | V Village Hotel | - |
| 7 |
C
Crowne Plaza
|
-4.1% |
| 8 | W W Edinburgh | -3.5% |
| 9 |
H
Hilton
|
-6.8% |
| 10 |
D
DoubleTree by Hilton
|
-14.6% |
| 21 | I ibis | - |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked ibis locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 6
- East Midlands 3
- Yorkshire and The Humber 2
- East of England 1
- South East 1
- West Midlands 1
- Other 1
Customer overlap
Who shops at ibis
Tracked chains ibis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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