Trends · data through September 2026

Recreational Equipment Rental Services in London

Iceflower tracks 81 stores from 77 recreational equipment rental service chains in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
77
Tracked stores
81
Consumer panel
130M+

Store footprint

Store map

81 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Bow Road Station (1)
  • Sea Containers (1)
  • TfL (2)
  • Broadwick Street (1)
  • New Cross (3)
  • SK Motors (1)
  • Brandon Street (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N New Cross 3
  • 2 T TfL logo TfL 2
  • 3 S Santander Cycles logo Santander Cycles 2
  • 4 W Waterloo Station 1 1
  • 5 I Islington Green 1
  • 6 V Viscount Cruises 1
  • 7 S Sloane Avenue 1
  • 8 E Euston Road 1
  • 9 S South Lambeth Road 1
  • 10 H High Holborn 1
  • 11 B Bankside Mix 1
  • 12 G Greyhound Road 1
  • 13 B Boat Hut 1
  • 14 R Richmond Way 1
  • 15 W Winsland Street 1
  • 16 C Charlotte Street 1
  • 17 M Murray Grove 1
  • 18 T TfL Santander Cycle Hire logo TfL Santander Cycle Hire 1
  • 19 B Bedford Way 1
  • 20 M Monier Road 1
  • 21 F Falcon Road 1
  • 22 B Borough High Street 1
  • 23 T TIER 1
  • 24 N Norton Folgate 1
  • 25 H HumanForest logo HumanForest 1
  • 26 C Crawford Street 1
  • 27 S Sun Street 1
  • 28 B Binfield Road 1
  • 29 S Shoreditch High Street 1
  • 30 W William Morris Way 1
  • 31 S Stamford Street 1
  • 32 B British Rafting 1
  • 33 F Finsbury Square 1
  • 34 E Eagle Wharf Road 1
  • 35 B Beryl 1
  • 36 G Great Suffolk Street 1
  • 37 W Wells Street 1
  • 38 F Farringdon Street 1
  • 39 R Rodney Road 1
  • 40 P Pancras Road 1
  • 41 F Fulham Broadway 1
  • 42 W Waterloo Road 1
  • 43 C Chancery Lane 1
  • 44 K Knightsbridge 1
  • 45 P Pritchard's Road 1
  • 46 H Hyde Park Boating 1
  • 47 B Baker Street 1
  • 48 W Wenlock Road 1
  • 49 T Thames Leisure 1
  • 50 C Crabtree Lane 1

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