Chain · United Kingdom · data through July 2026

T The George

Iceflower tracks 45 The George stores across 9 of the UK's 12 regions and nations. It ranks #43 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +8.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
45
Regions
9
Category
Pub
Category rank
#43

Growth

The George against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The George's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
43 T The George +8.9%

Share of tracked category spend, indexed

100 105.4 2024 Q1 2025 Q4

Store footprint

Store map

45 tracked The George locations across 9 of the UK's 12 regions and nations.

Tracked stores by region

  • London 13
  • South East 10
  • East Midlands 7
  • East of England 6
  • North West 3
  • South West 3
  • Scotland 1
  • Wales 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at The George

Tracked chains The George customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Tesco Extra 100
F Fenwick 42
C Co-op Food logo Co-op Food 19
S Screwfix logo Screwfix 12

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