Growth
Domino's Pizza against its category
The biggest tracked UK pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-19.3% |
| 2 |
D
Domino's Pizza
|
-5.2% |
| 3 | P Pizza Express | -3.7% |
| 4 | F Franco Manca | -4.4% |
| 5 | T Tops Pizza | - |
| 6 | R Rudy's Pizza Napoletana | +4.9% |
| 7 | P Pizza Pilgrims | +13.0% |
| 8 |
P
Pizza GoGo
|
- |
| 9 | P PizzaExpress | -14.1% |
| 10 |
F
Farmhouse Pizza
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
196 tracked Domino's Pizza locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 39
- South East 30
- North West 23
- East of England 17
- West Midlands 15
- South West 14
- East Midlands 12
- Yorkshire and The Humber 11
- Scotland 10
- Wales 9
- North East 7
- Northern Ireland 7
- Other 2
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends