Growth
Domino's Pizza against its category
The biggest tracked UK pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-30.7% |
| 2 |
D
Domino's Pizza
|
+18.0% |
| 3 |
T
Tops Pizza
|
- |
| 4 |
P
Pizza GoGo
|
- |
| 5 | F Farmhouse Pizza | - |
| 6 |
P
Papa John's Pizza
|
- |
| 7 |
C
Caprinos Pizza
|
-30.0% |
| 8 |
S
Sbarro
|
- |
| 9 |
F
Fireaway Pizza
|
-40.5% |
| 10 |
P
Pizza Inn
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
496 tracked Domino's Pizza locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 91
- London 72
- North West 54
- West Midlands 46
- East Midlands 43
- East of England 41
- Wales 31
- Scotland 28
- South West 27
- Yorkshire and The Humber 24
- Northern Ireland 20
- North East 16
- Other 3
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends