Trends · data through September 2026

Insurance trends in Detroit-Warren-Dearborn, MI

Iceflower tracks 63 stores from 19 insurance chains in Detroit-Warren-Dearborn, MI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
63
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Blue Cross Blue Shield and AAA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Blue Cross Blue Shield logo Blue Cross Blue Shield - +4.6%
2 A AAA logo AAA - -5.0%
  • Auto Clubs & Roadside
  • Insurance agencies
  • Auto & Home Insurance
  • Health & Medicare Plans
  • Life Insurance & Final Expense
  • Other categories

Store footprint

Store map

63 tracked store locations in Detroit-Warren-Dearborn, MI, colored by category.

  • Auto Clubs & Roadside (42)
  • Insurance agencies (10)
  • Auto & Home Insurance (6)
  • Health & Medicare Plans (4)
  • Life Insurance & Final Expense (1)
  • Other categories

Top tracked chains by store count

  • 1 A AAA logo AAA 42
  • 2 B Blue Cross Blue Shield logo Blue Cross Blue Shield 3
  • 3 S State Farm logo State Farm 2
  • 4 F Farmers Insurance logo Farmers Insurance 1
  • 5 M Michigan Term 1
  • 6 N National Life Group 1
  • 7 A Amerisure Insurance 1
  • 8 P Priority Health logo Priority Health 1
  • 9 M MI EBenefits 1
  • 10 M Metro Insurance Agencies 1
  • 11 B Brownstown Township 1
  • 12 P Progressive Insurance logo Progressive Insurance 1
  • 13 M Michigan Title 1
  • 14 B Blue Cross Complete of Michigan 1
  • 15 T The Guardian 1
  • 16 A AAA Insurance - Saad Insurance Agency 1
  • 17 N Nationwide Mutual Insurance Company logo Nationwide Mutual Insurance Company 1
  • 18 D Doeren Mayhew Insurance Group 1
  • 19 M Meemic Insurance Company logo Meemic Insurance Company 1

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