Growth
Vicky Bakery against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vicky Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 45 | Vicky Bakery | +9.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Vicky Bakery locations across 1 US state. All of them are in Florida.
Tracked stores by state
- Florida 23
Customer overlap
Who shops at Vicky Bakery
Tracked chains Vicky Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sunshine Gasoline
67
Polo Norte
59
Fresco y Mas
57
Broward Meat & Fish
55
Publix
52
Graziano's Market
50
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