Growth
Heinen's against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heinen's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Trader Joe's
|
+3.9% |
| 2 |
W
Wegmans
|
-2.1% |
| 3 |
W
Whole Foods Market
|
-0.8% |
| 4 |
S
Sprouts Farmers Market
|
+2.0% |
| 5 |
T
The Fresh Market
|
-3.8% |
| 6 |
H
Heinen's
|
-2.6% |
| 7 |
N
Natural Grocers
|
+0.3% |
| 8 |
F
Fresh Thyme Market
|
-11.2% |
| 9 |
H
Harmons
|
-4.0% |
| 10 |
M
Market District
|
-14.9% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Heinen's locations across 2 US states.
Customer overlap
Who shops at Heinen's
Tracked chains Heinen's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Miles Farmers Market
65
Miles Farmers Market
65
P
Petitti Garden Centers
49
S
SweetBerry Fresh Market
44
Y
Yours Truly Restaurants
41
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