Growth
Ten Thousand Villages against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ten Thousand Villages's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Ten Thousand Villages locations across 16 US states.
Tracked stores by state
- Illinois 4
- Pennsylvania 4
- Ohio 2
- California 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Maryland 1
- Michigan 1
- North Carolina 1
- Nebraska 1
- New Hampshire 1
- New York 1
- Texas 1
- Virginia 1
- Vermont 1
Customer overlap
Who shops at Ten Thousand Villages
Tracked chains Ten Thousand Villages customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends