Growth
Sunsations against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sunsations's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Sunsations locations across 9 US states. Maryland, Virginia, and Florida hold 72% of them.
Tracked stores by state
- Maryland 12
- Virginia 10
- Florida 6
- Delaware 2
- Idaho 2
- Mississippi 2
- North Carolina 2
- New Jersey 2
- Wisconsin 1
Customer overlap
Who shops at Sunsations
Tracked chains Sunsations customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Royal Farms
100
Weis Markets
93
Sheetz
91
Giant Food
90
High's
72
Wawa
68
GIANT
67
Food Lion
66
MARTIN’S
61
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