Growth
Banner's Hallmark Shop against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Banner's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Banner's Hallmark Shop locations across 3 US states. Virginia holds 53% of them.
Tracked stores by state
- Virginia 23
- Maryland 18
- North Carolina 2
Customer overlap
Who shops at Banner's Hallmark Shop
Tracked chains Banner's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giant Food
100
Wegmans
55
MARTIN’S
37
Virginia ABC
36
Quantico Gym
35
Quantico MCB Commissary
32
Fort Belvoir Commissary
30
Oceana Commissary
26
Merrifield Golf
26
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