Growth
Tasty Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tasty Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Tasty Donuts locations across 7 US states. California, Texas, and Georgia hold 78% of them.
Customer overlap
Who shops at Tasty Donuts
Tracked chains Tasty Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lakeview Tackle and Grocery
100
Maxi-Lube Tire & Auto
96
Marketplace Beverage
93
Nuevos Amigos Cocina Mexicana
90
Partners II Pizza
72
Big Red
60
El Toro Loco Mexican Restaurant
57
DON Nacho's Mexican Restaurant
56
Sofia's Mexican Restaurant
55
Quartz Hill
55
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