Growth
Rally's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rally's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
| 50 |
R
Rally's
|
-14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
110 tracked Rally's locations across 22 US states.
Tracked stores by state
- Florida 24
- Michigan 15
- Ohio 13
- California 10
- Kentucky 9
- Indiana 7
- Louisiana 6
- Georgia 5
- Illinois 3
- Virginia 3
- Arkansas 2
- Arizona 2
- New Jersey 2
- Alabama 1
- Maryland 1
- Missouri 1
- Mississippi 1
- North Carolina 1
- Nevada 1
- New York 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Rally's
Tracked chains Rally's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Paradise Care
100
S
Soupley's Wine & Spirits
94
J
Jacksonville Water Works
92
I
Imperial Beach Groce
83
S
San Diego Gasoline
78
S
Singing River Electric
76
Singing River Electric
76
M
Mohsen Oil
74
S
Stars & Stripes Travel Center
73
C
Carnival Supermarket
71
More trends