Growth
Pretzel Twister against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pretzel Twister's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Pretzel Twister locations across 7 US states. North Carolina, Florida, and Kentucky hold 54% of them.
Tracked stores by state
- North Carolina 3
- Florida 2
- Kentucky 2
- Mississippi 2
- South Carolina 2
- Alabama 1
- Louisiana 1
Customer overlap
Who shops at Pretzel Twister
Tracked chains Pretzel Twister customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camp LeJeune
100
Kenwood Towne Centre
88
Kroger
85
MCX
73
Camp Lejeune Commissary
71
Kenwood Town Center Mall
66
Deluxe Nail Salon and Spa
62
UK HealthCare
61
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