Growth
Poke Bowl against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Poke Bowl's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 50 | Poke Bowl | -7.1% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Poke Bowl locations across 11 US states. California, Maryland, and New York hold 64% of them.
Tracked stores by state
- California 8
- Maryland 8
- New York 5
- New Jersey 3
- North Carolina 2
- South Carolina 2
- Florida 1
- Idaho 1
- Illinois 1
- North Dakota 1
- Texas 1
Customer overlap
Who shops at Poke Bowl
Tracked chains Poke Bowl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
MTA
100
Friedman's
51
San Francisco State University
40
Duane Reade
36
Jubilee Market Place
36
Friendship Wine & Liquor
33
Kleins Supermarkets
31
Fairway Market
30
Equinox
27
More trends