Growth
Morton Williams against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morton Williams's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
+9.0% |
| 2 |
P
Publix
|
-0.3% |
| 3 |
M
Meijer
|
+0.5% |
| 4 |
F
Food Lion
|
-2.3% |
| 5 |
S
Safeway
|
-3.2% |
| 6 |
H
H-E-B
|
+15.8% |
| 7 |
H
Harris Teeter
|
-2.9% |
| 8 |
G
Giant Eagle
|
-4.6% |
| 9 |
A
Albertsons
|
-2.5% |
| 10 |
S
Smith's Food and Drug Stores
|
+4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Morton Williams locations across 2 US states.
Tracked stores by state
- New York 11
- New Jersey 1
Customer overlap
Who shops at Morton Williams
Tracked chains Morton Williams customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fairway Market
96
Fairway Market
96
B
Butterfield Market
64
Butterfield Market
64
A
Agata & Valentina
58
W
Westside Market NYC
58
Westside Market NYC
58
H
Horn's Hook Tavern
55
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