Chain · United States · data through September 2026

Holiday

Iceflower tracks 570 Holiday stores across 13 US states. It ranks #43 of 8,424 tracked US gas stations & convenience stores by card spend. Its share of tracked category spend moved -60.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
570
States
13
Category
Gas Stations & Convenience Stores
Category rank
#43

Growth

Holiday against its category

The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Holiday's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 Shell -1.9%
2 Circle K +0.6%
3 Wawa +4.7%
4 7-Eleven -4.4%
5 Chevron +2.5%
6 Sheetz +1.1%
7 Marathon -
8 QuikTrip +5.2%
9 Sunoco -3.9%
10 Maverik +8.3%
43 Holiday -60.7%

Share of tracked category spend, indexed

100 33.6 2024 Q4 2026 Q3

Store footprint

Store map

570 tracked Holiday locations across 13 US states. Minnesota, Wisconsin, and Utah hold 77% of them.

Tracked stores by state

Customer overlap

Who shops at Holiday

Tracked chains Holiday customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Cub 100
Macey's 65
Maverik 58
Harmons 46
Soelberg's Market 42
Sun Country Airlines 36

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.