Growth
Lemongrass against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lemongrass's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 171 | L Lemongrass | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Lemongrass locations across 11 US states.
Tracked stores by state
- California 3
- Florida 2
- New York 2
- Arizona 1
- Maryland 1
- Missouri 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Lemongrass
Tracked chains Lemongrass customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bar 1888
100
A
Annapolis NAS Commissary
98
D
Dave's Marketplace
82
Dave's Marketplace
82
G
Graul's Market
57
Graul's Market
57
P
Passenger Coffee and Tea Showroom
47
P
Port Tack Ltd. Wine and Spirits
43
C
Cabalar Meat
40
S
Shot and Bottle
40
T
The Fridge
39
U
UC San Diego Bookstore
39
More trends