Growth
Fiesta Mart against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fiesta Mart's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+11.7% |
| 2 |
C
Cardenas Markets
|
-5.5% |
| 3 |
R
Rancho Markets
|
-2.8% |
| 4 |
N
Northgate Gonzalez Markets
|
+8.4% |
| 5 |
E
El Super
|
-3.7% |
| 6 |
F
Fiesta Mart
|
-4.1% |
| 7 |
S
Superior Grocers
|
+2.1% |
| 8 |
B
Bravo Supermarkets
|
-0.4% |
| 9 |
C
Compare Foods
|
-9.0% |
| 10 |
P
Presidente Supermarket
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked Fiesta Mart locations across 10 US states.
Tracked stores by state
- Texas 66
- Oklahoma 8
- Arizona 1
- California 1
- Connecticut 1
- Florida 1
- Georgia 1
- Illinois 1
- Nevada 1
- Virginia 1
Customer overlap
Who shops at Fiesta Mart
Tracked chains Fiesta Mart customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Joe V's
100
M
Mi Tienda
75
S
Savers Cost Plus
43
F
Foodarama
38
More trends