Growth
La Mexicana Bakery against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Mexicana Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 138 | La Mexicana Bakery | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked La Mexicana Bakery locations across 6 US states. Texas, California, and Connecticut hold 73% of them.
Tracked stores by state
- Texas 5
- California 2
- Connecticut 1
- Idaho 1
- Illinois 1
- Michigan 1
Customer overlap
Who shops at La Mexicana Bakery
Tracked chains La Mexicana Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends