Growth
Ron Jon Surf Shop against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ron Jon Surf Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Ron Jon Surf Shop locations across 7 US states. Florida, New Jersey, and South Carolina hold 80% of them.
Tracked stores by state
- Florida 12
- New Jersey 2
- South Carolina 2
- Alabama 1
- Maryland 1
- Nevada 1
- New York 1
Customer overlap
Who shops at Ron Jon Surf Shop
Tracked chains Ron Jon Surf Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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