Growth
Surf Style against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Surf Style's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Surf Style locations across 3 US states. Florida holds 84% of them.
Tracked stores by state
- Florida 47
- Alabama 6
- Mississippi 3
Customer overlap
Who shops at Surf Style
Tracked chains Surf Style customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
The Hangout
84
Kroger
83
Margaritaville Beach Resort Fort Myers Beach
78
Marathon
50
Central Alabama Electric Cooperative
45
Food City
44
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