Growth
House of Bread against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Bread's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked House of Bread locations across 7 US states.
Customer overlap
Who shops at House of Bread
Tracked chains House of Bread customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
California Fresh Market
56
S
SLO Food Co-op
56
M
Miner's Ace Hardware
45
Miner's Ace Hardware
45
N
Natural Pantry
41
P
Perkup Espresso
31
N
Nautical Bean
28
A
Alaska Industrial Hardware
27
Alaska Industrial Hardware
27
C
Cool Cat Café
26
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