Growth
Franz Bakery Outlet against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Franz Bakery Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 58 | Franz Bakery Outlet | -7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked Franz Bakery Outlet locations across 7 US states. Washington, Oregon, and Idaho hold 82% of them.
Tracked stores by state
- Washington 25
- Oregon 17
- Idaho 7
- Montana 5
- Utah 3
- California 2
- Alaska 1
Customer overlap
Who shops at Franz Bakery Outlet
Tracked chains Franz Bakery Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fred Meyer
100
WinCo
61
Rosenberg Builders Supply
39
Erickson's Thriftway
37
Bi-Mart
35
Fat Jack's Smoke Shack
35
Tillamook
33
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