Growth
Donut King against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 44 | Donut King | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Donut King locations across 16 US states. California, Texas, and Massachusetts hold 59% of them.
Tracked stores by state
- California 15
- Texas 5
- Massachusetts 3
- Georgia 2
- Hawaii 2
- Missouri 2
- Alaska 1
- Arizona 1
- Florida 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New Jersey 1
- Oklahoma 1
- Oregon 1
Customer overlap
Who shops at Donut King
Tracked chains Donut King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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