Growth
Donut Hole against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Hole's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 121 | Donut Hole | -6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Donut Hole locations across 8 US states. Texas, Arizona, and California hold 70% of them.
Tracked stores by state
- Texas 15
- Arizona 2
- California 2
- Florida 2
- Louisiana 2
- Mississippi 2
- Arkansas 1
- North Dakota 1
Customer overlap
Who shops at Donut Hole
Tracked chains Donut Hole customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Battleground Food Mart
100
Locksmith Deer Park TX
94
Claiborne Hill
91
Mi Sol Azteca
87
Roberts Market Place
75
Lakeway Market
70
Deer Park Stadium
70
Carniceria Azteca
67
Fairmont Food Mart
66
Atchafalaya Seafood Company
59
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