Growth
Donut Hole against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Hole's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 162 | D Donut Hole | +12.1% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Donut Hole locations across 5 US states.
Tracked stores by state
- Texas 12
- Florida 2
- Louisiana 2
- Mississippi 2
- Arizona 1
Customer overlap
Who shops at Donut Hole
Tracked chains Donut Hole customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Vaquita Meat Market
100
M
Mi Sol Azteca
94
L
Lakeway Market
85
P
Picayune PC
81
A
Atchafalaya Seafood Company
63
R
Ranchers Steak House & Grill
63
F
Freedom Firearms and Defense
62
M
Matherne's Market
62
Matherne's Market
62
H
Hill Top Liquor
58
B
Bruce's
57
More trends