Growth
Donut Connection against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Connection's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 59 | Donut Connection | -2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Donut Connection locations across 10 US states. Pennsylvania, Maryland, and West Virginia hold 67% of them.
Tracked stores by state
- Pennsylvania 8
- Maryland 5
- West Virginia 3
- New Jersey 2
- Florida 1
- Michigan 1
- Minnesota 1
- New York 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Donut Connection
Tracked chains Donut Connection customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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