Growth
Bimbo Bakeries USA against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bimbo Bakeries USA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Bimbo Bakeries USA locations across 7 US states.
Tracked stores by state
- California 6
- New York 6
- Arizona 3
- Colorado 2
- Connecticut 2
- Michigan 1
- Texas 1
Customer overlap
Who shops at Bimbo Bakeries USA
Tracked chains Bimbo Bakeries USA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hays Market
100
Hays Market
100
G
George's Bell Cafe
82
M
Mi Tierra Carniceria
70
S
South Fort Worth Home Depot Garden Page
68
South Fort Worth Home Depot Garden Page
68
L
Liquor Max Warehouse
57
E
Esh's Grocery Market
56
T
Town Talk Foods
56
C
Costco Distribution Center
51
More trends